The Mascara Evolution…

mascara evolution feature

Mascara dates back as far as 4000 B.C. when it was used by the early Egyptians as both an eye protectant and fancy decoration.

Following in the footsteps of the Egyptians, the ancient Romans idealised long, dark eyelashes and by 1850 Victorian women were really into their makeup.

Copied over the years as most genius product ideas are, by 1917 the first of the early mascara products were released.

The first ever sold to a mass market was made from petroleum jelly (Vaseline) and coal dust and unlike our beloved modern tubes this one came in a pressed powder/ cake form that woman would scrape with their mascara brush.

old mascara

Cream mascaras with applicators were also released and required the cream to be squeezed onto a small brush but was shortly proved to be too messy.

Within a decade and after several tests and safety procedures the first waterproof mascara hit the market shortly followed by the first modern “automatic” mascara which as we see it now coats itself as the brush sits within the tube.

In the late 80’s Max Factor launched the first clear mascara and as we moved into the millennium 2000 we have seen lighter consistencies in tubular, lengthening and volumising types appear.

As time continues to pass the brightest makeup companies continue to release new brushes, new colours and new technology for perfect, volumised and lengthened lashes.

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Winners of many awards for our Mascara range here at Mirenesse we too love new mascara technology and therefore our Supreme Secret Weapon 24Hr Mascara was released providing super long full lashes instantly.

An essential to complete any show stopper look, our Supreme Secret Weapon allows all to create a glamorous Siren look in an instant! 



Eye safety tested and proven to maximise volume, extend and lengthen as well as perfectly curl and separate lashes this little wonder is free from; Alcohol, Parabens, Sulphates, Synthetic Fragrance, Synthetic Dyes, Mineral Oil, Petrolatum, GMO’s and Propylene Glycol.

So do be sure to read through the ingredient listing on your current mascara and share your favourite mascara product with us!

Mirenesse xx