Our Story

Mirenesse founder and formulator, Irene Patsalides, was like tens of millions of women around the world who were fed up with mascara and other beauty products that didn’t get the job done. Mascara that smudged, clumped and smeared. Concealers that didn’t conceal very much, and so on.

Unlike most of those women, Irene could do something about it. As a 25 year pharmacist and cosmetics chemist, she set out to create a line of innovative beauty products that really worked and lived up to their claims. One of her most successful creations is the multi-award winning Mirenesse Secret Weapon 24 Hr Mascara, the winner of 10 international awards including Favourite Mascara Brand – Readers Choice Award in the Australian Beauty Awards 2010 and 2011.

the-mirenesse-story

The rest is history. The Mirenesse line has become a best-seller on TV home shopping around the world and is flying off the shelves in stores in Australia. Millions of women have bought Mirenesse Secret Weapon 24 Hr Mascara, resulting in mail, lots of it, from women who pour their hearts out (see our Testimonials) about how they could never wear mascara, but now they can!

Each Mirenesse product is pharmaceutically formulated using a unique combination of safe, high-quality ingredients and the most advanced technology combined with an holistic approach. Clinically and eye-safety tested, all Mirenesse products are free from Sodium Lauryl Sulfate (SLS), Alcohol, Parabens, Sulphates, Synthetic Fragrances, Pthalates, Synthetic Dyes, Mineral Oil, Petrolatum, Talc, GMO’s, Mercury, Propylene Glycol, and, we don’t test on animals!

Irene’s mission is to make all women feel beautiful and good about themselves, and, because she is so confident her products work, offers something unheard of in the makeup business: “If you’re not 100% satisfied, return it within 30 days for a full refund!” she says. Now that’s an offer that’s hard to refuse!

Mirenesse – Multi-Award Winning Make-up & Skin Care

Visit our website at: www.mirenesse.com and Stay Beautiful!

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